LEGO Inspiring Mankind - YCN Brief
YCN competition brief to distinguish LEGO from its competitors. Using it as a tool of inspiration throughout human history, inspiring mankind to build, create and discover. This created a subtle twist on both LEGO’s mission statement of “Inspire and develop the builders of tomorrow” and their vision “Inventing the future of play”, which my slogan “Inspiring mankind” reflects.
I also created an installation portion which uses LEGO based imagery and objects placed amongst pieces in museums, with panels next to each piece contain a short fictional backstory. Museums were used as they are places of knowledge, learning, discovery and imagination for children, values that LEGO as a company represents.
All Content © 2014, Sam Bennett