Netflix Personal Picks & Perks by Post

Brand Innovation

Collaborative designer led brief set by marketing agency LBi, to come up with a way to attract boxset fanatics to Netflix for the long term. I worked with three of my peers and our outcome looked to make the service more personal and recommendations focused.

A redesign of emails from Netflix recommends shows to watch, based on what you had been watching recently. Each email suggesting four shows that were either already on Netflix or being added soon.

Netflix Personal Picks
A perks system called “Perks by Post" rewards you for getting a certain number of your friends to sign up to Netflix through facebook.
Netflix Sign Up
Netflix Facebook Message
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Potential perks that you could receive would vary from free items, such as popcorn and extra months of Netflix, to film premiere tickets, visits to film/TV sets and early access to Netflix shows.
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Hashtags (#personalpicks and #perksbypost) would allow the campaign to spread to a wider audience.
Netflix Twitter
All Content © 2014, Sam Bennett