Cotswold RAW
Brochure and Social Assets
Cotswold RAW is a UK-based, family-run pet food brand producing natural raw meals for dogs and cats.
The existing feeding guide booklets they had contained a high volume of information, which made key details difficult to locate quickly when customers were using them day to day.
I redesigned these printed materials to improve how the information is structured and understood, focusing on clearer hierarchy, more accessible layouts, and a more considered visual rhythm. Nutritional information was reorganised to support faster scanning and I expanded the use of the existing colour palette to create clearer separation between sections.
I also developed the brand’s collage-led style into something more controlled and consistent, improving legibility while retaining its distinctive character.
The result is a set of feeding guides that are easier to use in real situations, which was then extended into supporting social assets such as stories and carousels to maintain consistency across key touchpoints.
Other projects
View all work
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Cotswold RAW
Brochure and Social Assets
Cotswold RAW is a UK-based, family-run pet food brand producing natural raw meals for dogs and cats.
The existing feeding guide booklets they had contained a high volume of information, which made key details difficult to locate quickly when customers were using them day to day.
I redesigned these printed materials to improve how the information is structured and understood, focusing on clearer hierarchy, more accessible layouts, and a more considered visual rhythm. Nutritional information was reorganised to support faster scanning and I expanded the use of the existing colour palette to create clearer separation between sections.
I also developed the brand’s collage-led style into something more controlled and consistent, improving legibility while retaining its distinctive character.
The result is a set of feeding guides that are easier to use in real situations, which was then extended into supporting social assets such as stories and carousels to maintain consistency across key touchpoints.
Other projects
View all work
→
Cotswold RAW
Brochure and Social Assets
Cotswold RAW is a UK-based, family-run pet food brand producing natural raw meals for dogs and cats.
The existing feeding guide booklets they had contained a high volume of information, which made key details difficult to locate quickly when customers were using them day to day.
I redesigned these printed materials to improve how the information is structured and understood, focusing on clearer hierarchy, more accessible layouts, and a more considered visual rhythm. Nutritional information was reorganised to support faster scanning and I expanded the use of the existing colour palette to create clearer separation between sections.
I also developed the brand’s collage-led style into something more controlled and consistent, improving legibility while retaining its distinctive character.
The result is a set of feeding guides that are easier to use in real situations, which was then extended into supporting social assets such as stories and carousels to maintain consistency across key touchpoints.
Other projects
View all work
→