Desotec is a European environmental services company that provides sustainable mobile filtration solutions for industrial clients. Through the use of activated carbon filter tanks, they help businesses treat and purify their emissions by removing pollutants from air, water, and soil.

This project focused on developing a series of logo concepts as part of a brand identity pitch. I chose to explore different visual directions that reflected the nature of the filtration process, testing different ways of expressing that through form, structure, and simplicity.

The result is a set of considered logo directions that show different ways the brand could be visually defined moving forward.