LEGO: Inspiring Humankind
Campaign Concept
LEGO, the iconic toy company with over 90 years of history, have recently found themselves overwhelmed by competitors selling similar products. I wanted to create a new campaign to help them stand out in this crowded market.
Drawing on LEGO’s origins as the first construction block toy, the campaign positions LEGO as a tool of inspiration throughout human history - encouraging humankind to build, create, and discover. It puts a fresh take on LEGO’s core philosophy: “Inspire and develop the builders of tomorrow.”
Museums are often seen as places of learning, discovery and imagination - values that perfectly reflect LEGO as a brand. Displaying LEGO images and objects in this setting therefore seemed an obvious choice, with labels beside each item offering a fictional yet believable backstory.
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LEGO: Inspiring Humankind
Campaign Concept
LEGO, the iconic toy company with over 90 years of history, have recently found themselves overwhelmed by competitors selling similar products. I wanted to create a new campaign to help them stand out in this crowded market.
Drawing on LEGO’s origins as the first construction block toy, the campaign positions LEGO as a tool of inspiration throughout human history - encouraging humankind to build, create, and discover. It puts a fresh take on LEGO’s core philosophy: “Inspire and develop the builders of tomorrow.”
Museums are often seen as places of learning, discovery and imagination - values that perfectly reflect LEGO as a brand. Displaying LEGO images and objects in this setting therefore seemed an obvious choice, with labels beside each item offering a fictional yet believable backstory.
Other projects
View all work
→
LEGO: Inspiring Humankind
Campaign Concept
LEGO, the iconic toy company with over 90 years of history, have recently found themselves overwhelmed by competitors selling similar products. I wanted to create a new campaign to help them stand out in this crowded market.
Drawing on LEGO’s origins as the first construction block toy, the campaign positions LEGO as a tool of inspiration throughout human history - encouraging humankind to build, create, and discover. It puts a fresh take on LEGO’s core philosophy: “Inspire and develop the builders of tomorrow.”
Museums are often seen as places of learning, discovery and imagination - values that perfectly reflect LEGO as a brand. Displaying LEGO images and objects in this setting therefore seemed an obvious choice, with labels beside each item offering a fictional yet believable backstory.
Other projects
View all work
→