MiSmile
Brand Comms
MiSmile is a UK-wide network of dental practices specialising in Invisalign clear aligner treatments to help straighten teeth.
They needed a set of printed toolkits that practices could easily use to promote their services, while helping patients quickly understand treatment options at the point of consultation.
I designed a suite of in-practice materials including posters, banners, and flyers, focusing on how the information is communicated in a clinical environment where attention is limited and messaging needs to be immediate and reassuring.
The work centred on making key information easy to absorb at a glance, while ensuring messaging felt clear and trustworthy. Visual hierarchy and content structure were key, alongside making the toolkits flexible enough to be adapted for the 300+ of them needed across the network.
The result is a more effective set of communication tools that support patient understanding and help build confidence within the practice environment.
Other projects
View all work
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MiSmile
Brand Comms
MiSmile is a UK-wide network of dental practices specialising in Invisalign clear aligner treatments to help straighten teeth.
They needed a set of printed toolkits that practices could easily use to promote their services, while helping patients quickly understand treatment options at the point of consultation.
I designed a suite of in-practice materials including posters, banners, and flyers, focusing on how the information is communicated in a clinical environment where attention is limited and messaging needs to be immediate and reassuring.
The work centred on making key information easy to absorb at a glance, while ensuring messaging felt clear and trustworthy. Visual hierarchy and content structure were key, alongside making the toolkits flexible enough to be adapted for the 300+ of them needed across the network.
The result is a more effective set of communication tools that support patient understanding and help build confidence within the practice environment.
Other projects
View all work
→
MiSmile
Brand Comms
MiSmile is a UK-wide network of dental practices specialising in Invisalign clear aligner treatments to help straighten teeth.
They needed a set of printed toolkits that practices could easily use to promote their services, while helping patients quickly understand treatment options at the point of consultation.
I designed a suite of in-practice materials including posters, banners, and flyers, focusing on how the information is communicated in a clinical environment where attention is limited and messaging needs to be immediate and reassuring.
The work centred on making key information easy to absorb at a glance, while ensuring messaging felt clear and trustworthy. Visual hierarchy and content structure were key, alongside making the toolkits flexible enough to be adapted for the 300+ of them needed across the network.
The result is a more effective set of communication tools that support patient understanding and help build confidence within the practice environment.
Other projects
View all work
→