Coopers
Brand Identity
Brand Comms
Design Systems
After almost 80 years in business, Coopers had built a strong reputation in Bath, but their identity no longer reflected the quality of the products they sold or the premium experience they wanted customers to associate with the brand.
I developed a new visual direction built around the idea of “Trusted for Generations”, recognising that both the business and the products they sell are designed to stand the test of time. Rather than reinventing the brand, I refined it through a new logo, typography and colour palette, creating a more contemporary identity while preserving the recognition and trust built over decades.
The result was a brand that felt established yet current, helping Coopers appeal to a higher-end audience while remaining instantly recognisable to the community that had trusted the business for generations.
Other projects
View all work
→
Coopers
Brand Identity
Brand Comms
Design Systems
After almost 80 years in business, Coopers had built a strong reputation in Bath, but their identity no longer reflected the quality of the products they sold or the premium experience they wanted customers to associate with the brand.
I developed a new visual direction built around the idea of “Trusted for Generations”, recognising that both the business and the products they sell are designed to stand the test of time. Rather than reinventing the brand, I refined it through a new logo, typography and colour palette, creating a more contemporary identity while preserving the recognition and trust built over decades.
The result was a brand that felt established yet current, helping Coopers appeal to a higher-end audience while remaining instantly recognisable to the community that had trusted the business for generations.
Other projects
View all work
→
Coopers
Brand Identity
Brand Comms
Design Systems
After almost 80 years in business, Coopers had built a strong reputation in Bath, but their identity no longer reflected the quality of the products they sold or the premium experience they wanted customers to associate with the brand.
I developed a new visual direction built around the idea of “Trusted for Generations”, recognising that both the business and the products they sell are designed to stand the test of time. Rather than reinventing the brand, I refined it through a new logo, typography and colour palette, creating a more contemporary identity while preserving the recognition and trust built over decades.
The result was a brand that felt established yet current, helping Coopers appeal to a higher-end audience while remaining instantly recognisable to the community that had trusted the business for generations.
Other projects
View all work
→