Coopers
Brand Identity
Founded in 1947, Coopers Home Appliances is an independent, Bath-based kitchen appliance retailer with over 70 years experience. A hallmark of the industry, they pride themselves on making the purchase of home appliances a personal and enjoyable experience, ensuring customers find exactly what they need at great value.
Looking to revive their brand, Coopers wanted to highlight their expertise and the unique advantage of being a local, independent store. The solution was a modern, elevated reinterpretation of the Coopers brand, bringing together elements of the past and present into a new identity that remains recognisable in the community while appealing to high-end clients in the Bath region.
The key idea: they have been ‘Trusted for Generations’. The appliances Coopers sells are designed to be admired and last for generations. They take pride of place in customers’ homes and are ever-present in their lives. Whether you’re forming bonds over a cup of tea or hosting friends for dinner, their products are always there. Reliable and trustworthy, just like Coopers.
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Coopers
Brand Identity
Founded in 1947, Coopers Home Appliances is an independent, Bath-based kitchen appliance retailer with over 70 years experience. A hallmark of the industry, they pride themselves on making the purchase of home appliances a personal and enjoyable experience, ensuring customers find exactly what they need at great value.
Looking to revive their brand, Coopers wanted to highlight their expertise and the unique advantage of being a local, independent store. The solution was a modern, elevated reinterpretation of the Coopers brand, bringing together elements of the past and present into a new identity that remains recognisable in the community while appealing to high-end clients in the Bath region.
The key idea: they have been ‘Trusted for Generations’. The appliances Coopers sells are designed to be admired and last for generations. They take pride of place in customers’ homes and are ever-present in their lives. Whether you’re forming bonds over a cup of tea or hosting friends for dinner, their products are always there. Reliable and trustworthy, just like Coopers.
Other projects
View all work
→
Coopers
Brand Identity
Founded in 1947, Coopers Home Appliances is an independent, Bath-based kitchen appliance retailer with over 70 years experience. A hallmark of the industry, they pride themselves on making the purchase of home appliances a personal and enjoyable experience, ensuring customers find exactly what they need at great value.
Looking to revive their brand, Coopers wanted to highlight their expertise and the unique advantage of being a local, independent store. The solution was a modern, elevated reinterpretation of the Coopers brand, bringing together elements of the past and present into a new identity that remains recognisable in the community while appealing to high-end clients in the Bath region.
The key idea: they have been ‘Trusted for Generations’. The appliances Coopers sells are designed to be admired and last for generations. They take pride of place in customers’ homes and are ever-present in their lives. Whether you’re forming bonds over a cup of tea or hosting friends for dinner, their products are always there. Reliable and trustworthy, just like Coopers.
Other projects
View all work
→