4C Associates
Brand Comms
4C Associates is a boutique, UK-based management consultancy. Having built a strong reputation in procurement, they expanded their senior expertise into supply chain and operations, as well as category specialisms across both the public and private sectors.
Although they had recently launched a new website and brand identity, the lack of a defined marketing strategy or internal team meant they were struggling to find a distinctive voice against global competitors.
Taking a small section of their brand guidelines that referenced the potential use of a cropped version of the new logo, I elevated this into a bold visual approach, transforming the cropped logo into a distinctive pattern device.
This was then applied consistently across a wide range of communications - from desktop backgrounds and LinkedIn assets to email signatures, presentation templates, banners, and social content. Creating a flexible design system that works seamlessly across all touchpoints.
Other projects
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4C Associates
Brand Comms
4C Associates is a boutique, UK-based management consultancy. Having built a strong reputation in procurement, they expanded their senior expertise into supply chain and operations, as well as category specialisms across both the public and private sectors.
Although they had recently launched a new website and brand identity, the lack of a defined marketing strategy or internal team meant they were struggling to find a distinctive voice against global competitors.
Taking a small section of their brand guidelines that referenced the potential use of a cropped version of the new logo, I elevated this into a bold visual approach, transforming the cropped logo into a distinctive pattern device.
This was then applied consistently across a wide range of communications - from desktop backgrounds and LinkedIn assets to email signatures, presentation templates, banners, and social content. Creating a flexible design system that works seamlessly across all touchpoints.
Other projects
View all work
→
4C Associates
Brand Comms
4C Associates is a boutique, UK-based management consultancy. Having built a strong reputation in procurement, they expanded their senior expertise into supply chain and operations, as well as category specialisms across both the public and private sectors.
Although they had recently launched a new website and brand identity, the lack of a defined marketing strategy or internal team meant they were struggling to find a distinctive voice against global competitors.
Taking a small section of their brand guidelines that referenced the potential use of a cropped version of the new logo, I elevated this into a bold visual approach, transforming the cropped logo into a distinctive pattern device.
This was then applied consistently across a wide range of communications - from desktop backgrounds and LinkedIn assets to email signatures, presentation templates, banners, and social content. Creating a flexible design system that works seamlessly across all touchpoints.
Other projects
View all work
→