Cerba Research
Booth Design
Cerba Research is a leading medical research company, providing specialist services for global pharmaceutical and biotech clinical trials.
The brief was to design an exhibition stand that could communicate their services in a fast-paced environment, where visitors have limited time and attention.
I developed the concept and visual flow, focusing on how information could be communicated through layout, movement and hierarchy rather than text-heavy panels. The aim was to help visitors grasp key ideas quickly, particularly given the stand’s prominent position at the front of the event hall.
The final result is a clearer and more engaging exhibition experience that allows complex information to be understood quickly within a short visitor interaction.
I explored three distinct directions for how Cerba Research could present itself at the event:An evolution of the previous year’s booth, introducing new display elements to present content more effectively.
A human-centred concept focused on global patient impact, using imagery to convey the people behind the work and the outcomes it supports.
A journey-led approach positioning Cerba Research as a specialist, end-to-end partner, supporting clients at every stage. A teal to lime gradient was used as a visual device to represent this progression.
I pushed the third direction as it created a clearer narrative and introduced a strong visual element that could scale across the space and guide visitors through the story.
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Cerba Research
Booth Design
Cerba Research is a leading medical research company, providing specialist services for global pharmaceutical and biotech clinical trials.
The brief was to design an exhibition stand that could communicate their services in a fast-paced environment, where visitors have limited time and attention.
I developed the concept and visual flow, focusing on how information could be communicated through layout, movement and hierarchy rather than text-heavy panels. The aim was to help visitors grasp key ideas quickly, particularly given the stand’s prominent position at the front of the event hall.
The final result is a clearer and more engaging exhibition experience that allows complex information to be understood quickly within a short visitor interaction.
I explored three distinct directions for how Cerba Research could present itself at the event:An evolution of the previous year’s booth, introducing new display elements to present content more effectively.
A human-centred concept focused on global patient impact, using imagery to convey the people behind the work and the outcomes it supports.
A journey-led approach positioning Cerba Research as a specialist, end-to-end partner, supporting clients at every stage. A teal to lime gradient was used as a visual device to represent this progression.
I pushed the third direction as it created a clearer narrative and introduced a strong visual element that could scale across the space and guide visitors through the story.
Other projects
View all work
→
Cerba Research
Booth Design
Cerba Research is a leading medical research company, providing specialist services for global pharmaceutical and biotech clinical trials.
The brief was to design an exhibition stand that could communicate their services in a fast-paced environment, where visitors have limited time and attention.
I developed the concept and visual flow, focusing on how information could be communicated through layout, movement and hierarchy rather than text-heavy panels. The aim was to help visitors grasp key ideas quickly, particularly given the stand’s prominent position at the front of the event hall.
The final result is a clearer and more engaging exhibition experience that allows complex information to be understood quickly within a short visitor interaction.
I explored three distinct directions for how Cerba Research could present itself at the event:An evolution of the previous year’s booth, introducing new display elements to present content more effectively.
A human-centred concept focused on global patient impact, using imagery to convey the people behind the work and the outcomes it supports.
A journey-led approach positioning Cerba Research as a specialist, end-to-end partner, supporting clients at every stage. A teal to lime gradient was used as a visual device to represent this progression.
I pushed the third direction as it created a clearer narrative and introduced a strong visual element that could scale across the space and guide visitors through the story.
Other projects
View all work
→