Converge
Brand Identity Concept
Cytel is a world-leading clinical research company that provides advanced statistical software, trial design, and data analytics services to support pharmaceutical and biotech organisations in running more efficient and reliable clinical trials. With over 40 years of experience in the sector, they set out to establish a new industry coalition to bring together a range of specialist perspectives and help guide the future of healthcare research and drug development.
I created an identity concept for this initiative centred on the idea of expertise coming together through collaboration and shared direction - driving healthcare forward as one. Named Converge, the visual identity uses joined shapes to represent multiple contributors working collectively, with this connective motif carried across the wider brand system to express unity, momentum, and collective progress.
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Converge
Brand Identity Concept
Cytel is a world-leading clinical research company that provides advanced statistical software, trial design, and data analytics services to support pharmaceutical and biotech organisations in running more efficient and reliable clinical trials. With over 40 years of experience in the sector, they set out to establish a new industry coalition to bring together a range of specialist perspectives and help guide the future of healthcare research and drug development.
I created an identity concept for this initiative centred on the idea of expertise coming together through collaboration and shared direction - driving healthcare forward as one. Named Converge, the visual identity uses joined shapes to represent multiple contributors working collectively, with this connective motif carried across the wider brand system to express unity, momentum, and collective progress.
Other projects
View all work
→
Converge
Brand Identity Concept
Cytel is a world-leading clinical research company that provides advanced statistical software, trial design, and data analytics services to support pharmaceutical and biotech organisations in running more efficient and reliable clinical trials. With over 40 years of experience in the sector, they set out to establish a new industry coalition to bring together a range of specialist perspectives and help guide the future of healthcare research and drug development.
I created an identity concept for this initiative centred on the idea of expertise coming together through collaboration and shared direction - driving healthcare forward as one. Named Converge, the visual identity uses joined shapes to represent multiple contributors working collectively, with this connective motif carried across the wider brand system to express unity, momentum, and collective progress.
Other projects
View all work
→