Tech Autos
Web Design
Digital Design
Brand Identity
Tech Autos is a UK-based builder of bespoke kit cars, producing high-quality models and offering both self-build kits and fully assembled vehicles tailored to each client. As the business looked to grow, it became clear that the existing brand and website weren’t fully reflecting the quality of the product or clearly communicating the range of cars and services available.
I led the project from concept through to delivery, refining the existing logo for greater usability and developing a more complete identity system across colour and typography. The aim was to create something simple and functional, with enough character to reflect the craftsmanship of the product. The system was applied across initial touchpoints before being carried through into a bespoke website designed to make the different build options and vehicles easier to understand and compare.
The result was a more cohesive identity and digital presence that better represented the product while helping potential customers navigate the offering and make more informed decisions.
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Tech Autos
Web Design
Digital Design
Brand Identity
Tech Autos is a UK-based builder of bespoke kit cars, producing high-quality models and offering both self-build kits and fully assembled vehicles tailored to each client. As the business looked to grow, it became clear that the existing brand and website weren’t fully reflecting the quality of the product or clearly communicating the range of cars and services available.
I led the project from concept through to delivery, refining the existing logo for greater usability and developing a more complete identity system across colour and typography. The aim was to create something simple and functional, with enough character to reflect the craftsmanship of the product. The system was applied across initial touchpoints before being carried through into a bespoke website designed to make the different build options and vehicles easier to understand and compare.
The result was a more cohesive identity and digital presence that better represented the product while helping potential customers navigate the offering and make more informed decisions.
Other projects
View all work
→
Tech Autos
Web Design
Digital Design
Brand Identity
Tech Autos is a UK-based builder of bespoke kit cars, producing high-quality models and offering both self-build kits and fully assembled vehicles tailored to each client. As the business looked to grow, it became clear that the existing brand and website weren’t fully reflecting the quality of the product or clearly communicating the range of cars and services available.
I led the project from concept through to delivery, refining the existing logo for greater usability and developing a more complete identity system across colour and typography. The aim was to create something simple and functional, with enough character to reflect the craftsmanship of the product. The system was applied across initial touchpoints before being carried through into a bespoke website designed to make the different build options and vehicles easier to understand and compare.
The result was a more cohesive identity and digital presence that better represented the product while helping potential customers navigate the offering and make more informed decisions.
Other projects
View all work
→